Speaker: Rita Clifton CBE, Chairman, BrandCap
Rita has worked with many of the world’s leading companies on their brand strategy in almost every sector. She was formerly vice-Chair and Strategy Director at Saatchi and Saatchi and Chair of Interbrand, the world’s leading brand consultancy.
Rita speaks around the works on how and why brands are the most important assets and organisation has, in any sector, and why branding needs to be the central driving principle for any organisation that wishes to ensure sustainable value. Brand Britain is highly valued – globally, but does Brexit present an opportunity or a threat to this position? Rita will share her thoughts on various options to ensure Brand Britain remains the leading icon that others seek to emulate
This is a D Group event. For members only.
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